BACKGROUND \

I have been working for Ryerson University’s Diversity Institute since 2019 and have had the opportunity to help evolve the Institute’s visual identity into the current vibrant state.

PROJECTS \

Logo Design, Identity Design, Web Design, Website Development, Report Design, Presentations, Photography, Email Marketing, Social Imaging

The Logo

The department had reservations about a completely new logo design so we suggested a refresh using the same structure but updating the font and design as shown. The colours were key as you can see as, more about that shown through the visual identity development in the next section.

The original

The update

The Visual Identity

The visual identity has been defined with vibrant colours and style details that complement the main Ryerson visual identity [square box details and the Font Awesome icons].

Report Designs

I have designed many reports for the Institute, keeping in mind the core visual identity and also creating sub-brands for signature series like this diversity in leadership series. The two most recent reports that I have designed for it are shown here.